How to Achieve Predictable Income In Uncertain Times

We live in a business climate where markets have proven to be incredibly finicky. Human behavior can never be successfully predicted, and this means that while you might be able to develop a product which you believe will be strong and have a huge market, you might not end up making sales if you are deliberate about certain things.


So, here’s the main point; developing a product and believing that customers will just come and you’ll make money is a myth that should be done away with immediately. If you want to see increasing sales, it is important to be proactive and deliberate.

In this piece, we’ll be looking at two important business concepts which need to be covered if you are ever to break the cycle of unpredictable income:

Aggressive marketing

These days, marketing is much more than being out on the streets and talking to people. The most successful marketing campaigns take advantage of digital channels to achieve their goals, and thanks to tools such as Facebook and Instagram, you can achieve massive levels of success.


There are 3.48 billion social media users in 2019, with the worldwide total growing by 288 million (9 percent) since this time last year. So you see; social media could hold the key to an unlimited market.


By connecting with your prospective customers online, you can lay the groundwork for immense sales expansion and increase sales from there.

Distribution optimization

Optimizing your distribution channels is one thing that can help boost your sales and increase revenues by a large mile. It takes a while, but successful implementation will see you achieve massive success.

First, you need to ensure that you have a cluster of your customers at a single point, so you can easily get in touch with them and make your deliveries. A data-driven approach is required here, so make sure that all your information is up to date.


After-sales and customer services


It’s one thing to make a sale, and it is another to be there for your customers even after the sale. So, ensure that you keep in touch to ensure that they have no issues with your product. Establish support lines and customer service departments, which your customers can always refer to if they need additional help.


As a group, Millennials are willing to spend up to 21% more for great customer care. Also, 7 out of 10 U.S. consumers say they’ve spent more money to do business with a company that delivers great service.

See how important this is now?


Keep in mind that the overall customer experience extends to even after the product has been bought.

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