Pleasy use a business email
a.k.a. Frequently Asked Questions
Peasy is built based on these 3 paradigm shift:
You don’t have to understand how satellite relay station works when buying a TV spot, so why must your marketing team know AdRank when buying search? Peasy is an artificial intelligence customer platform which will automate all of the technical, algorithm and routine effort in your digital marketing, so that your team can focus on the strategic, creative and human aspect.
Simply state your objective, parameters, target audience and leave the rest to Peasy. Peasy will conduct audience research, recommend the best media plan, provide a projection, buy, traffic and most importantly optimize your campaign performance. Just set and forget, Peasy will do the rest.
You will need to have:
Peasy is designed to be multi-channel from the get go. At the moment, Peasy can plan, buy, traffic and optimize campaigns running across GDN, Facebook, UAC, Instagram and AffiliateHero. We will continue to add new channels continuously.
Peasy is built by marketers for marketers. We believe marketing technology should allow marketers to concentrate more on marketing and less on technology. Peasy’s AI automate the dull and mundane task of analyzing data streams, routine job of adjusting bid, targeting and channel mix BUT it can never replace the strategic and creative role in marketing which requires human’s empathy, intuition and creativity. Peasy AI wants to liberate marketers to spend less time on spreadsheet and understanding algorithm, and more time understanding and engaging with customers.
Everything AI possible. Peasy will optimize your campaign budget allocation, audience targeting, bid management, placement selection, timing, channel mix and much more.
We have distill 11 years of our experience and data warehouse into training Peasy’s AI and rule engine. In every campaign we have tested, Peasy is able to deliver 21%-230% better return compared to conventional, manual optimization. But that’s not all, you can expect continuous improvement to Peasy’s performance as it gradually learn and adapt to your marketing objective, audience and parameters.
There is no concrete minimum but to fully harness Peasy’s capability, the campaign must have a minimum budget of USD 500, running continuously for at least 6 days.
Peasy operates using your AdWords, Facebook Advertiser, Google Analytic, AppsFlyer and DoubleClick account. You do not have to create nor authorize a new account for Peasy. Therefore you can be assured of absolute transparency.
Yes. Peasy’s application interface is currently English language only, but Peasy runs campaigns at a global level and can target audiences and inventory in any country or language.
Yes, you will continue to pay for your AdWord, DoubleClick and Facebook advertising fees directly. Peasy buy the inventory through your account, so you can be completely assured of 100% transparency, no fishy business.
You can check the activity logs in your AdWords, Facebook or other publisher interface. The activity logs will record every changes and improvement made in a campaign.