To start you will need to create a campaign. A Peasy campaign can be distributed across multiple channels. So just create your campaign once in Peasy, and Peasy will help you to spread it across Facebook, Google, etc. On the dashboard:
Click on '+ Continue New Campaign'
Select your marketing Objective
If you want more traffic to a website choose 'Get More Clicks'. If you want more reach to an awareness campaign, choose 'Get more impression' or if you want to acquire more downloads for your mobile app, choose 'Get more install'.
Website - If you want to promote an existing Website. Requires a URL
Peasy AI utilises advanced Natural Language Processing to learn about your product, and translate that understanding to better audience targeting and placement bidding. Instead of going thru the trouble of writing a lengthy product brief, just enter the your Website URL or Mobile App URL containing your product description. Peasy AI will then analyze the website’s or app's content.
Enter Website URL
or Enter Mobile App URL
To get Mobile App URL from Google Play Store
Go to the Google Play store page
Search for your app and go to the app page.
On your address bar you will see this - https://play.google.com/store/apps/details?id=com.examplepublisher.exampleapp&hl=en
Copy and paste only the highlighted portion to Peasy
To get Mobile App URL from Apple App Store
We advise that you take Google, Facebook and other media owner’s campaign approval process into consideration when setting your start date.
All spending will automatically cease on the end date, even if there’s balance budget.
Are there any specific channels which your campaign must incorporate? If so, select the mandatory channels here.
Audience segment is the people whom you would want to reach and respond to your ad. A Peasy Campaign can have multiple audience segments, however, you need at least 1 to proceed. On the Create Audiences page:
Click on '+ Create' to start
You are allowed to enter multiple locations, they can be in the format of a Country, Region, State, and/or Postcode.
Make sure that the selected locations does not overlap.
What your target audience have shown a specific liking within the past few months.
Can be equate to a longer-term interest.
if I have been searching for a new bicycle lately and I have always been a movie fanatic; then my Interest is Cycling and Affinity is Movies & Entertainment.
The ads will target specifically audiences who frequently visit websites using these languages OR select these languages as default language in their Facebook, Android, Gmail and other profiles.
The ads will specifically target individuals based on the selected gender.
Define where your ad will appear, based on the device the audience is using.
On the Create Audiences page:
Peasy automatically assign majority of the budget to the channel with the lowest CPX. However if the channel’s population size is too small, Peasy will then allocate budget to the next cheapest channel. If you have specified mandatory channel earlier, Peasy will also take the mandatory channel into account when planning the budget split.
Alternatively, you can adjust the budget split percentage and Peasy will automatically recalculate it’s projection. Projection is based on platform, historical and AI calculation. Please make sure that the total % accumulate to 100%