Questions we want to answer during Pre-Campaign Research Which customer segments I can acquire with least cost, time and competition? Which channel (Google/Facebook/Instagram/etc) can I use most effectively to reach these segments? What are their consumer journey? What are their pain point and consideration? What messaging should I use to nudge them towards purchase? What is the most competitive bid… Continue Reading
https://youtu.be/L2xfErC5eHE Rule 1: Upper funnel's volume must exceed those of lower funnel There's a good reason why your funnel is an inverted pyramid. While all of us want more sale; sales volume cannot exceed those… Continue Reading
In order to run Lead Generation Ads, you must first set up your Facebook Lead Form. But creating a lead form wrongly is detrimental, it provides a terrible user experience for your potential prospects, lead… Continue Reading
What do you need before creating a Facebook Pixel You'll need to have admin access to a Facebook Business Manager. If you do not have a Facebook Business Manager, check out our tutorial here. You'll… Continue Reading
Why Alignment Is Necessary Marketing cannot generate quality leads without continuous and instaneous feedback from sales. Since sales activities happens offline, if Marketing can't tell which lead converts, and which leads are disqualified - how can they refine their campaign's targeting to generate better quality leads? Lead Nurturing is a shared activity. Most leads do not convert after one phone… Continue Reading
Predictable Marketing What if I tell you there's a way to get more leads at lower cost? Interested? The key to achieve that is to understand Google, Facebook and Instagram's revenue model. Fundamentally, ads are bidded by competiting advertisers. For example, if there are 2 advertisers competing for my attention on Facebook and advertiser A bid USD 0.5 while advertiser… Continue Reading
What does digital marketing and ice cream truck have in common? Buying an online ad is a lot like running an ice cream truck. Like any business, your objective is to increase sales volume and maximize profit. One way to do that is to reduce cost, and as an ice cream truck - one of your primary cost are petrol… Continue Reading
Copyright 2020 Chroo Ads Sdn Bhd (1294579-K)
Just enter your email and password to start using Peasy for free! We will re-direct you to our login page as soon as you are registered.
Get RM2,000 worth of FB Ad Credits and 1 year subscription of Peasy Gold Free
Recent Comments