When do I know I have to change creative?

When do I know I have to Change Creative?

When you should change your ad’s creative?

  1. Check the ad’s frequency in the Campaign Report
  2. Change your ad when the frequency is above 4 for Awareness & Interest campaigns, above 2 for Desire and Action campaigns.

Why must I change my campaign’s creative?

When frequency exceeds a certain threshold, Facebook will stop showing your ad to new prospects. Your campaign’s quality score will drop resulting in higher cost and lower volume.


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