Challenge:
- Movement Control Order reduces foot fall for retail partners. Alcon wants to help drive retail sales by launching a sampling and loyalty program.
- While online marketing can deliver plenty of clicks, there’s no guarantee that it can deliver foot traffic.
Result:
- Using Peasy, Alcon was able to generate 4,805 leads from their Facebook campaign.
- Out of which, 2,705 (55%) redeem for a free sample. Peasy was able to track and improve offline conversion.
- 816 (30%) of these redemption made a repeat purchase at the retail outlet after receiving their free samples.
Solution:
Attract:
![](https://peasy.ai/wp-content/uploads/2021/08/alconad.png)
Peasy automatically launched Facebook Lead Generation ads, targeting prospects.
![](https://peasy.ai/wp-content/uploads/2021/08/alconwa1.png)
Peasy’s WhatsApp chatbot automatically greet incoming leads, offering them the choice to pick the most convenient outlet, based on their location.
Track:
![](https://peasy.ai/wp-content/uploads/2021/08/alconwa2.png)
Prospect were issued with a QR code which they will need to use during redemption. Peasy notifies the branch manager whenever a redemption is scheduled. The conversation, along with prospect detail is assigned to the selected branch manager.
![](https://peasy.ai/wp-content/uploads/2021/08/track.png)
Peasy can track redemption whenever a branch manager scan the QR code. The data enable our AI to learn the profile of Alcon’s ideal target customer.
Improve:
![](https://peasy.ai/wp-content/uploads/2021/08/improve.png)
Based on the learning, Peasy automatically refine the Facebook Campaign’s targeting to improve offline conversion rate. Our WhatsApp chatbot automatically engages customers 7 days after redemption to encourage repeat sales.