Prerequisites before creating a campaign:
If your recommended sales funnel is Sales-driven (click here to learn more about Sales Funnel), please ensure that your pixel’s event is properly set up (click here to learn more), and that your pixel’s domain and aggregated event is authenticated (click here to learn more). Otherwise, please use “Single Campaign”. Do not use “Full Funnel”, conversion campaigns cannot be published without proper pixel setup.
Jimmy White; a legendary professional snooker player once remarked that the difference between amateur and professional is consistency.
Facebook, Google and the entire Internet operate using algorithms. It uses algorithms to calculate which ad shown to which target audience will have the greatest conversion and relevance probability.
Professional campaign managers understand these algorithms, they perform in-depth pre-campaign planning and research to decide the budget split, audience targeting and competitive auction even before they set up the campaign on Facebook and Google. Therefore, they can predict the campaign’s outcome even before the campaign starts. Amateur does not conduct research, nor do they have a plan. They set up the campaign immediately, instinctively decide the interest targeting, budget split and bid. They depend on luck to achieve the campaign outcome. To learn more about campaign planning and research, click here.
Pre-campaign planning and research is both time and skill intensive. Peasy simplifies this for you by automatically recommending the ideal targeting, budget split and bid. Our AI is directly connected to Facebook and Google via API and has over 30TB of data, to ensure optimum recommendations.
How to Create Campaign
Comparison between Full-Funnel and Single Campaign Creation Method
| Full-Funnel | Single Campaign | |
|---|---|---|
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Summary
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Automatically creates one to multiple full-funnel campaigns (from awareness to conversion) based on your current sales funnel. Peasy automatically selects the campaign objectives and budget split between campaigns. |
Automatically create a single campaign based on user-selected campaign objective and budget. |
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Suitable for |
Novice user. You can’t go wrong selecting full-funnel, just answer a couple of easy questions and Peasy will do the rest. |
Expert user. Meant for users who know and want to achieve a very specific target, with far more control. |
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Number of campaigns created |
May create up to 3 campaigns with different objectives. If your current sales funnel does not have sufficient conversion funnel to achieve your sales target, Peasy will automatically create awareness and consideration campaigns for you. |
1 campaign, using the campaign objective you have selected. |
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Campaign objective. |
Automatically determined by Peasy. |
Users can choose from awareness, clicks, traffic, reply, lead, engagement and conversion. Picking the wrong objective can lead to over or under spending. Click here to learn more about campaign objectives. |
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Campaign budget |
Users can choose to either set the budget, in which Peasy will calculate the estimated sales volume. Or users can set the sales target and Peasy will calculate the necessary budget required to achieve the target. |
Users set the budget and Peasy will calculate the projected view/clicks/traffic/replies/leads/conversion/engagement. |
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Automatic segment’s population. |
Peasy will automatically calculate the required audience population size required to achieve your target. |
Users will have to manually adjust the campaign’s target location, and review the recommended audience to achieve the required population. If your audience size is too small, your campaign will not spend. If your audience size is too large, your targeting accuracy might suffer. Click here to learn more about audience population size, and its impact on your campaign result. |
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Custom, lookalike and retargeting audience. |
Automatic. Users can choose if the campaign is intended to acquire new or upsell to existing customers and Peasy will automatically include/exclude retargeting, custom and lookalike audience. |
Peasy automatically creates the custom, lookalike and retargeting audience but users choose to manually include these audiences in their campaign’s targeting.
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Inter-campaigns budget split. |
Peasy automatically adjusts the budget split between your awareness, consideration and conversion campaigns. |
User creates multiple separate campaigns and optimizes the budget between these campaigns manually. |
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What-if scenario forecasting and planning. |
Not supported. |
Users can try multiple different scenarios by changing the campaign’s duration and budget, and examining Peasy’s forecast and recommendation. |
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Similarity. |
a. Automatic audience recommendation. Peasy automatically creates interest-based audience segments. b. Automatic audience’s budget and bid recommendation. Peasy set the budget split between each segment, and the most optimum-yet-competitive bid for each segment. c. Result forecast. What your campaign will achieve if you accept the recommendations. d. Audience overlap detection and prevention. Automatically detect targeting overlap, and merge segments if necessary. Click here to learn more about audience overlap and its impact on your campaign. e. iOS segmentation. Apple has enforced privacy protection which will adversely impact campaign attribution accuracy and targeting. Peasy automatically creates separate adset for iOS and non iOS audiences, minimizing the impact on your overall campaign performance. f. One-click campaign deployment. Peasy automatically setup your campaign across Facebook, Google and Instagram in a single click. g. Automatic bid, budget, audience and channel optimization. Peasy continuously monitor your campaign performance, perform necessary split-testing and optimization. |
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