Campaign Manager
You can edit a new or existing campaign using the Campaign Manager. Campaign Manager can be accessed from:
- After answering all the questions when creating a new campaign
- By clicking “Edit” in the Campaign List to edit an existing campaign
Campaign Manager consists of 3 primary components.
Prediction & Comparison
- Predicts your campaign’s result even before you start spending.
- Compare this campaign’s potential return against your past campaigns and other Peasy users similar to your business.
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Historical metric breakdown.
If this is a new campaign, the graph will show the estimated campaign results over the campaign period. If this is an active campaign, the graph will show the actual and estimated results over the campaign period.
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Click on either of legends to hide or show different series.
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Cost comparison
Will compare this campaign’s CPX against past campaigns and other Peasy users with similar business and campaigns.
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Volume Comparison
Will compare this campaign’s volume against your past campaigns and other similar Peasy user's campaigns volume within the same campaign duration.
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Prediction
Will summarize the campaign’s predicted volume and CPX over the campaign period
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Start date
The campaign’s start date. Start date must either be today or later. You cannot change the start date once the campaign is published. Changing the campaign duration will influence the campaign’s required minimum budget. When using Single Campaign and your campaign is still unpublish, we recommend that you click on the “Recommend Audience” each time after changing the campaign duration.
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End Date
The campaign’s end date. End date must be at least 4 days from the start date. Changing the campaign duration will influence the campaign’s required minimum budget. When using Single Campaign and your campaign is still unpublish, we recommend that you click on the “Recommend Audience” each time after changing the campaign duration.
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Budget
The campaign’s lifetime budget. You cannot publish the campaign if the amount is less than Facebook & Google’s required minimum budget. When using Single Campaign and your campaign is still unpublish, we recommend that you click on the “Recommend Audience” each time after changing the campaign duration. Click here to learn more about optimizing your campaign’s budget.
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Target
Increase the target if you like Peasy to bid and spend more aggressively.