- Choose between
New Customers. If you want to reach out to new customers and exclude existing customers from seeing your ad. Peasy will exclude existing leads in your contact database, or audiences which have triggered the Purchase event in your Facebook pixel.
- Drive repeat sales or upsell. If you only want your ad to be seen by existing customers. Peasy will retarget existing leads and customers only.
- Both. If you want this ad to reach out to prospective and existing customers. Peasy will employ interest-based, look-alike and retargeting.