The contact graph captures the total number of leads generated from existing campaigns, as well as the lead progression throughout the customer journey. In the example above, the user’s campaigns have generated 35 new leads on 02-11-2021; out of which 14.29% of those leads were contacted by their sales team, 45.71% was deemed qualified by their sales team whilst 25.71% was considered to be disqualified. Click here to learn more about lead generation, lead status, how Peasy improves lead quality and what you can do to improve your lead to sales conversion rate.

1. You can select the reporting date range from Last 7/15/30 days at the range drop down list.
2. Click on the “Contacts” button to access the contacts database. You can import existing contacts, update lead status and download leads from the contact database.
3. Click on the “Custom Audience” button to create or inspect existing Facebook custom audiences. Click here to learn more about Custom & Lookalike Audiences, and how Peasy creates and uses them to improve your campaign performance and reduce your Cost Per Acquisition.