What is Facebook Pixel?
The Facebook pixel is a small piece of code that you place on your website. It helps track conversions from ads, optimizes future ad campaigns by targeting audiences who have already taken some kind action on your website or bought something else online. When knowing this data we can remarketing to them.
How does pixel works?
Imagine a scenario where someone clicks on your link ad and ends up at your website. When they buy one of your products, the Facebook Pixel will trigger to report this action! Thanks for being able use Custom Audiences with it so that you can reach out again in order find more customers like them who are interested on your product.
The Facebook Pixel is a key tool in understanding how customers interact with your website and what they do before deciding to buy. It can help you identify potential buyers by showing them ads that have been clicked on, but not completed yet or from people who express interest via clicking an advertisement – giving companies valuable insights into product sales prospects!