In this lesson, we will cover what are the common problems with online to offline lead generation and how they affect your sales. We will also cover what Peasy can do to help you overcome these challenges. In this lesson, we will cover how you can use Peasy to automatically improve the quality of leads generated by your online campaign.
The key to these capability is one single crucial concept; Marketing and Sales must use a different lead qualification criteria.
Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL)
| Marketing Qualified Leads (MQL) | Sales Qualified Leads (SQL) |
| A prospect who fit all of the ideal buyer’s criteria, based on targetable conditions. |
A MQL who is ready to buy. |
| Someone who has lifestyle which fit the home’s design, size and layout. Has the ability to afford the unit, and can consider the location. |
This person ready to buy. |
| Used by marketing to target and generate leads. | Called by Sales |
We will cover why the need to set the definition apart, how we can eventually nurture MQL into SQL with least effort from your sales team.