What is CPM?
- Cost per milli
- CPM is a common metric used by the online advertising industry to gauge the cost-effectiveness of an advertising campaign. It’s often used to compare performances between different ad publishers and campaigns.
- CPM measures the total amount spent on an advertising campaign, divided by the number of impressions and multiplied by 1,000. (Example: if you spent RM50 and got 10,000 impressions, your CPM was RM5.)
What is CPC?
- Cost per click
- The CPC shows how much, on average, each link click costs you. CPC is a metric used in the online advertising industry for benchmarking ad efficiency and performance.
- This metric is calculated as the total amount spent divided by the number of link clicks.
What is CTR?
- Click-through-rate
- CTR indicates how many link clicks you’ve received on your ad compared to how many impressions your ad received. It’s a common metric used by online advertisers to understand how ads are driving traffic to websites and other destinations.
- The metric is calculated as the number of link clicks divided by the number of impressions.
What is CPE?
- Cost per Engagement
- This metric is calculated as total amount spent divided by post engagement.
What is CPA?
- Cost per acquisition.
- This metric is the cost you get for 1 lead.