1. The most effective format. FB & IG will prioritize video creative over other formats. 60% more likely to gain better auction competitiveness (lower CPX, higher CTR).
2. To ensure widest reach, keep the video duration to 15 seconds or below and use 1:1 dimension with minimum 1080:1080.

Facebook &

Instagram

1. Ideal when you want to convey multiple features/products – where each slide will lead to a different destination URL.
2. Suitable for consideration to lower funnel campaign’s messaging.
3. Not recommended for top of the funnel communication.
4. You can mix video + images within the carousel slides. However if you want a full-funnel communication, we recommend that you consider using Instant Experience instead.
5. To ensure widest reach, use 1:1 dimension with minimum 1080:1080.

1. Suitable for remarketing or lower-funnel communication; where your target audience is already familiar with your brand and category – and you just want to convey 1 single point strongly and quickly.
2. To ensure widest reach, use 1:1 dimension with minimum 1080:1080.