What is "Do" and "Don't" in choosing location?
- We recommend our user to atleast choose either state, peninsular Malaysia, Malaysia or overseas location.
- Don’t choose location inside the state such as Ampang, Cheras and others.
- The reason why we recommend this is because the population size of the location inside the state is small.
- Rules of thumb of Facebook is in 1 million population, FB only show our ads to 13% of the population.
- If you remember the sales funnel in Peasy, at the upper funnel is impression. The number of population should be higher than impression.
- Therefore, if the population is small than impression, it will be illogical.
- Furthermore, if the location is small, the ad will not show to enough people.
- The effect will be Facebook will not spend your ad budget and your cost per lead will be higher.