WhatsApp Business and WhatsApp API are two different products offered by WhatsApp for businesses to communicate with their customers.
WhatsApp Business
- Free to use
- Mobile application for small and medium-sized businesses
- Provides a simple interface for businesses to connect with their customers on WhatsApp
- Features include:
- Have your own business profile
- Send and receive messages
- Integrate with Facebook Catalog
- Use quick replies and automated messages
- Access basic metrics to track performance
WhatsApp API
- Paid service for larger businesses and enterprises. Check out the pricing here
- Provides more advanced features and capabilities
- Designed to be integrated into a business’s existing systems and workflows
- Features include:
- Integration with CRM systems
- Integrate with Facebook Catalog
- Send and receive messages in bulk
- Create custom messaging workflows
- Access to more detailed metrics and analytics
- Ability to send automated messages triggered by events or user actions
- Ability to create chatbots and interactive experiences for customers
Side by Side Comparison
WhatsApp Business | WhatsApp API | |
Cost per conversation | Free | Paid. Check out the pricing here |
Risk of being banned and blocked | Yes | No |
Number of connected devices | 1 Phone and 1 Web | Unlimited. You can share 1 number with unlimited number of agents, depending on your plan. |
How to use | WhatsApp Business App | Third-party software |
Number of unique recipient per day. How many people can you broadcast within a day | 256 | Up to 100,000 |
Support Interactive Messages (message with buttons, catalogs) | No | Yes |
Chatbot | No | Yes |
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