When do I know I have to Change Creative?
When you should change your ad’s creative?
- Check the ad’s frequency in the Campaign Report
- Change your ad when the frequency is above 4 for Awareness & Interest campaigns, above 2 for Desire and Action campaigns.
Why must I change my campaign’s creative?
When frequency exceeds a certain threshold, Facebook will stop showing your ad to new prospects. Your campaign’s quality score will drop resulting in higher cost and lower volume.