- Check your image using for lead form. Is it has more 20% words? Is it not attractive enough? If you’re to fill in your contact information to this lead form, is the picture attractive to you?
- Check how many questions you asked in the lead form. If there is too many questions, probably less people will fill in the form. Ask only important questions.
- You need to balance between number of questions,volume of the lead, and quality of the lead.
- If the number of question is high, the lead quality will be high but the volume will be low.
- If the number of questions is low, the lead quality will be lower but the volume is high.
- If you just starting to use Lead Generation objective, focus on building the volume first before quality.
- Along the way, after you figure out your sales funnel, then may be you want to focus on quality.