How to create a Messenger campaign

The purpose of creating a Facebook Messenger campaign is to drive responses and incoming messages from potential leads to your Facebook Messenger. If you want a lot of people to message you on Messenger, inquiring about your product or your business, you can achieve that through a Messenger campaign. Here’s how to create it:

Steps to create Messenger Campaign

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Click on the “+Campaign” button.

peasy brand
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Select “Traffic/Reply” as your campaign objective.

campaign objective
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Enter your campaign name. The minimum length is 10 characters.

campaign name
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Select “Fb Messenger”.

reply messenger
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Choose your campaign duration. The start date can be on the same day or later while the minimum end date is 4 days from the start date. This is because our AI requires time to gather data before it can optimise the performance of your campaign. To enjoy the full benefit of Peasy, we recommend a minimum campaign duration between 4 to 7 days.

campaign date
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Enter the amount you want to spend for your campaign. Note that Facebook dictates the minimum spend of your campaign based on your campaign duration. The longer your campaign duration is, the higher the minimum spend is.

campaign amount
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Enter your target of traffic i.e. the number of messages you would like to achieve.

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Enter your campaign target location i.e. where your target audiences are residing.

campaign location
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Once our AI has provided its recommendations, review the recommended audiences along with the bid and media channel breakdown.

ai report
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new post

If you are okay with the recommendations, click on “add new post” button to select an existing creative or upload a new one.

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Upload your creative, either an existing post or a new creative. Make sure that you complete 5 fields below before you can deploy your campaign:

creative post

 
1. Enter a primary text
2. Enter a caption
3. Enter a description
4. Select a Call-to-Action (CTA)
5. Select your target audiences
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Click on the “save & publish” button and Peasy will start creating your campaign across the selected platforms i.e. Facebook, Google and Instagram. Once the campaign is created, Facebook, Google and Instagram will start charging you for the ad.

save and publish

If you’re not ready to publish your campaign, you can click on the “save” button to save all the changes made, and you can return to it and publish it when you’re ready.

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