How to setup your Facebook Page

What do you need before creating/linking a Facebook Page?

You’ll need to have admin access to a Facebook Business Manager. If you do not have a Facebook Business Manager, check out our tutorial here.

As per Facebook’s best practices; Peasy requires that all Facebook Page to be associated with a Facebook Business Manager. Controlling access and roles via Facebook Business Manager is a lot more convenient and secure. 

How to Create a new Facebook Page

FAQ

Can I buy Facebook ads without a Facebook Page?

You can’t buy nor advertise on Facebook without a Facebook Page. All Facebook Ads must be associated to a Facebook Page.

How to check if I have an existing Facebook page?

  1. Go to https://business.facebook.com/settings. If you do not see any available Facebook Business Account, learn how to setup one here.
  2. Click on “Accounts” on the left menu to expand the menu
  3. Select “Page”. If you do not have a Facebook Page in this Business Account, you will see the screenshot below.

How do I know that I have the necessary permission to buy ads for my Facebook Page?

  1. Go to https://business.facebook.com/settings. If you do not see any available Facebook Business Account, learn how to setup one here.
  2. Click on “Accounts” on the left menu to expand the menu
  3. Select “Page”. You should see a list of Facebook Pages on the right panel.
  4. Select the Facebook Page that you’re inspecting, your name should appear within the People list similar to the screenshot below.
  1. Click on the expand button (highlighted in red box) next to your name
  2. The tab will expand to show the list of permission granted to the user (similar to the screenshot below). You must have at least “Create Ads” or “Manage Page” permission to buy ads.
  3. If not, please select “Manage Page”
  4. Click “Save”

I can’t find my name within the People list when I click on “Pages”. How can I grant access to my Facebook Page

  1. Click on “Add People”
  2. Select the individual whom you intend to grant permission. If the individual is not within the available option, you must first add the said person as an Employee/Admin into your Facebook Business Account. Learn more here.
  3. Choose “Full Control – Manage Ad Account”
  4. Click “Assign”

The “Add People” button or “Add” button is disabled when I click on “Pages”

You must have “admin” access level in your Facebook Business Account to grant permission and create new Facebook Pages. Ask the owner of the Business Account to give you admin access. Learn more here.

Read about Facebook Business setup at our tutorial here.

What if I have an existing Facebook page? How do I link a Facebook Page to my Facebook Account Manager?

  1. Go to your Facebook Business Settings at https://business.facebook.com/settings
  2. Click on Accounts on the left menu to expand the menu
  3. Select “Pages” in the expanded menu
  4. Click on blue “Add” button, a drop down list with 3 options will appear.
  5. Select “Add a Page”, a pop-up will appear. 
  6. Type in the URL of the Facebook Page that you want to link to the Business Account. You must be an admin/owner of the Page as well. If you do not have admin/owner permission, the “Add Page” button is disabled. 
  7. Watch the video from 07:25 onwards. 

How to determine if I need to merge or split my Facebook page?

You should split your Facebook page if your company has multiple brands/products targeting a different market or serving a different purpose. Example: Nestle has a page for Nescafe and Milo. 

If your business have multiple agents – you should not encourage them to create a separate Facebook page, because that will only create confusion for your target audience. Watch the video at 05:20.

What are the minimum access levels I will need for my Facebook page to run ads?

  • For Reach, Awareness, Click, Traffic, Conversion campaigns: “Create Ads” access level
  • For Lead, Messaging and Engagement campaigns: Full Control – “Manage Page” access level
  • Watch the video at 09:20 onwards.

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