How to create a “Clicks” or “Reach & Impression” campaign

               Creating a “Clicks” or “Reach & Impression” campaign requires similar steps. In this example, we’ll show you how to create a “Clicks” campaign. You can apply the same steps when running a “Reach & Impression” campaign. Unlike the Traffic, Conversion, and Lead campaigns, Peasy only supports omnichannel for Reach & Impression and Clicks campaigns. This means that if you have connected your Facebook and Google Ads accounts to Peasy, both of these campaigns will allow you to create a media plan across 3 channels i.e. Facebook, Google and Instagram. Traffic, Conversion and Lead campaigns only support Facebook and Instagram deployment. Here’s how to create a “Clicks” campaign on Peasy:

Steps to create Click Objective

1
1

Select “Clicks” as your campaign objective.

campaign objective
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2

Enter your campaign name. The minimum length is 10 characters.

campaign name
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3

Enter your campaign duration. The minimum duration is 4 days.

campaign date
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4

Enter the amount of your campaign spend. The minimum amount is dictated by Facebook and Google based on the campaign duration.

campaign amount
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5

Enter the number of “Clicks” that you’re targeting.

click target
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6

Enter the campaign location that you’re targeting.

campaign location

Note: Our AI will provide a prediction or forecast of how many clicks you can achieve from the campaign even before you spend on your campaign. Our AI will also recommend the audience segments to target, the media channels to use, the bid to set as well as the budget split across the audience segments and different channels. Compared to Traffic, Conversion, Lead and Engagement campaigns, one of the major differences is that Google is included as a media channel. But you can determine whether you would like to exclude Google from the media channel for any audience segment.

There’s a difference between a Facebook-supported creative and Google-supported creative. For Google, the only supported creatives are still images, so you can only upload still images. On the other hand, for Facebook, you can upload images, videos and carousels. As such, if you’re including Google in your media channel for a particular audience segment, you can only upload still images for your creatives.
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7

Upload your creative, either an existing post or a new creative. Make sure that you complete 5 fields below before you can deploy your campaign:

creative post

1. Enter a primary text
2. Enter a caption
3. Enter a description
4. Select a Call-to-Action (CTA)
5. Select your target audiences
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8

Click on the “save & publish” button and Peasy will start creating your campaign across the selected platforms i.e. Facebook, Google and Instagram. Once the campaign is created, Facebook, Google and Instagram will start charging you for the ad.

save and publish

If you’re not ready to publish your campaign, you can click on the “save” button to save all the changes made, and you can return to it and publish it when you’re ready.

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