What do you need before creating a Traffic campaign?
- Facebook Pixel Installed, you need at least Page View Event to be working
- Verified Domain
What you need to know
A traffic campaign works like a Click campaign per say, but the difference is that result is only counted when a person lands on your website or landing page. Unlike a click campaign where a person can click on a link, that one link click is counted regardless whether the person sees the website or not. While in a traffic campaign, the Page View event is only triggered when the website has loaded, thus meaning the person sees the website. Therefore when wanting to effectively get people to visit your website, the traffic campaign is a better way to go. But it requires the use of a Facebook Pixel.