What if you want to further optimise our AI’s recommendation? Can you get a better prediction? Can our AI give you better results than what it has already recommended?
Take this prediction by our AI:
“This campaign will generate 59 SALES at MYR 33.90 per SALE within 7 days.”
Our AI recommends your budget of MYR 2,000 be split equally between 2 audience segments: 1) traditional small business owners, and 2) e-commerce owners. The estimated Cost-per-Acquisition (CPA) for the first segment is MYR 33.00 while the CPA for the second segment is MYR 34.00. Now, you may ask, given that the CPA is lower for the first segment, can you spend all the budget on the first segment?
Our AI recommends your budget of MYR 2,000 be split equally between the 2 segments because even though the CPA for the first segment is cheaper, the maximum budget that you can spend across 7 days on this segment is limited to MYR 1,000. However, there are 2 ways you can choose to spend all your budget on the segment with a lower CPA:
Extend your campaign duration
For example, you can extend your campaign duration from 7 to 14 days. After changing your campaign duration, click on the “recommend audience” button. You can see then that our AI recommends all your budget be spent on the first segment.
Reduce your budget to match the maximum budget for the segment audience with the lower Cost-per-Acquisition (CPA)
If you wish to maintain your campaign duration, you can, for example, choose to reduce your budget from MYR 2,000 to MYR 1,000. After reducing your budget, click on the “recommend audience” button. You can see then that our AI recommends all your budget be spent on the first segment. Note that your number of sales is also reduced along with the budget reduction, but the CPA gets lower.