What do you need before creating/linking a Facebook Page?
Why do you need a Facebook Ad Account?
You can’t buy nor advertise on Facebook and Instagram without a Facebook Ad Account. You pay for your ads thru a Facebook Ad Account, and all learning and data from your campaign is retained within the ad account.
I was previously buying ads from my Facebook Page, what's the difference between that and Facebook Ad Account in my Business Manager?
- Better role and access control.
- Ability to run sophisticated campaigns that produce better ROI such as dynamic ads, conversion ads. These types of ads requires connection to other assets such as Pixel, Catalogue – which are easier to manage thru Facebook Business Manager.