How to setup your Facebook Ad Account

What do you need before creating/linking a Facebook Page?

  • You’ll need to have admin access to a Facebook Business Manager. If you do not have a Facebook Business Manager, check out our tutorial here.
  • You’ll need to have a Facebook Page. If you don’t have one, check out our tutorial here.

Why do you need a Facebook Ad Account?

You can’t buy nor advertise on Facebook  and Instagram without a Facebook Ad Account. You pay for your ads thru a Facebook Ad Account, and all learning and data from your campaign is retained within the ad account.

I was previously buying ads from my Facebook Page, what's the difference between that and Facebook Ad Account in my Business Manager?

  • Better role and access control. 
  • Ability to run sophisticated campaigns that produce better ROI such as dynamic ads, conversion ads. These types of ads requires connection to other assets such as Pixel, Catalogue – which are easier to manage thru Facebook Business Manager.
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