We believe that SMBs should never be excluded from digital inclusion. Our plans are designed to accommodate all budgets. Choose between our subscription or prepaid plans.
I am looking for a messaging platform for:
My customers buy and pay for my products/services:
I want to include Peasy Marketing (create and optimize my FB, IG & Google Ads) as well:
Our mission is to promote digital inclusion, particularly for micro, small and medium-sized businesses (MSME). We deeply understand the challenges faced by MSME owners who constantly strive to strike a balance between investing in future growth and maintaining sufficient cash flow for daily operations.
That’s precisely why we are committed to keeping our pricing at an affordable level. We want to empower you to expand your business without burdening your finances. Peasy’s features and plans are easily the most affordable in the market. To keep our plans affordable, we have made Peasy user-friendly and have included these:
Get all the help you need here instantly. Our knowledge base is continuously updated with new tutorial, guides and best practices.
45-minute onboarding session included in all plans (except Prepaid) to train your team and expedite setup. Conducted via web-meet. Maximize value by completing preparations beforehand and being punctual.
Operational between Monday-Friday, 9:30am to 6pm. Our AI Support chatbot respond immediately, human agent will respond within 6 hours.
into our plans. We believe in providing everything you need to nurture your business so that you only pay for what you truly require.
However, we understand that sometimes additional assistance may be needed. If you ever find yourself in that situation, we offer the option of subscribing to our optional advanced support add-on.
Pay directly to Meta. No mark-ups, no monthly fees. Check out Meta rates here. Fee is calculated based on number of conversations and conversation types. Your WhatsApp API account comes with 1,000 free user-initiated conversation each month.
| Conversation Type | Explanation | Chargeable |
|---|---|---|
|
Business initiated |
Conversation initiated by you when you send a template message |
Yes, rate depend on type and destination country. |
|
User initiated |
Conversation initiated when a user sends you a message, and you reply to them |
Free 1,000 per month. After which, rates applies |
|
Free entry-point conversation |
Conversation initiated when an user click on your WhatsApp ad or Facebook Page's Call-to-Action |
No |
Not applicable for non-prepaid users. Prepaid plan users are sharing a single communal WhatsApp number. But rest assure, your contacts and conversations are only visible to you. Prepaid plan is only suitable for light users. Payment and charges is conducted via top-up, minimum top-up is USD 50. Credit expires within a year.
| Item | Rate |
|---|---|
|
Conversation Fee |
USD 0.11 per conversation |
|
Messaging Fee |
USD 0.005 per message |
Payment and charges are conducted via top-up. Minimum top-up is USD 50. Credit expires within a year.
If you sign up for a paid subscription, the annual subscription fee is paid in advance. Messaging fees are purchased through a prepaid mechanism, you can decide how much credit you want to buy at a time. Minimum top-up amount is USD 50.
Let say you have a three-person sales team that actively sells via WhatsApp, Messenger and email. You would regularly send WhatsApp broadcast to 200 customers and email broadcast to 500 customers every month. Your sales agents are expected to chat with at least 100 new customers every month. On average, each conversation includes at least 20 messages. Therefore, your total estimated cost in year are:
| Item | Payment Terms | Calculation | Amount (USD) |
|---|---|---|---|
|
Annual Subscription Fee |
Upfront Per Year |
1 year |
35 |
|
WhatsApp Broadcast Fee |
Prepaid credit |
200 customers X 12 months X 0.11 |
264 |
|
Email Broadcast |
Prepaid credit |
500 X 12 months X 0.005 |
30 |
|
Normal Messaging Fee |
Prepaid Credit |
100 customers X 20 message per customer X 12 months X 0.005 |
120 |
|
Total Annual Ownership Cost |
449 |
||
Assuming your tele-sales team is using Peasy Sales to qualify and convert prospects from Facebook’s WhatsApp ad. Let say each month, your ads deliver around 1,000 new leads. On average (Qualified – 20%, Disqualified – 50%, New/Reach – 30%). Assuming you have implemented a lead qualification chatbot to prequalify your leads, and the chatbot asked at least 2 qualification questions. Let’s assume it takes at least 3 conversations per prospect post-qualification before the deal is either won/lost, and each conversation – your agent will exchange at least 4 message.
| Item | Payment Terms | Calculation | Amount (USD) |
|---|---|---|---|
|
Monthly Subscription Fee |
Upfront Per Year |
USD 308/12 |
25.67 |
|
WhatsApp Conversation Fee |
Paid directly to Meta |
1,000 X 20% X 3 X USD 0.025 |
15 |
|
Messaging Fee |
Prepaid credit |
((1,000 X (20%+50%) X 2) + (1000 X 20% X 3 X 4) - 2,000 free message monthly quota) X USD 0.005 |
9 |
|
Chatbot Interaction Fee |
Prepaid Credit |
(1,000 X (20%+50%)) - 200 Free Monthly Quota X 0.05 |
25 |
|
Total Monthly Ownership Cost |
74.67 |
||
|
Total Cost per Lead |
|
74.67 / 1000 |
0.074 |
|
Total Cost Per Qualified Lead |
|
74.67/200 |
0.37 |
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