“If you fail to plan, you are planning to fail” Benjamin Franklin Campaign planning is the difference between running a successful campaign and throwing darts in the dark, media planning and pre campaign research is an integral process before running any campaign. There is a lot that goes into campaign planning, determining a sizable audience pool, knowing how to split… Continue Reading
This sections aims to teach you what and how to create a custom and lookalike audience based on your existing customers What is a custom audience? A custom audience is an audience list based on customers or prospects who has interacted with your business one way or the other. This custom audience can be how people have interacted with your… Continue Reading
What is an Audience Persona (AP)? Behind the veneer of 1s and 0s, it's easy to lose sight that at the end of the day; we are communicating and selling to human. But how do you determine what's the right messaging and channel breakdown for faceless online prospects? The simple solution is to create Audience Personas (AP). AP is an… Continue Reading
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