Here's the dilemma; unlike e-commerce - your transaction happens offline. Away from Google, Facebook and Instagram's tracking capability. But you are using online channels to generate leads, how then can these online channels be capable… Continue Reading
This sections aims to teach you what and how to create a custom and lookalike audience based on your existing customers What is a custom audience? A custom audience is an audience list based on customers or prospects who has interacted with your business one way or the other. This custom audience can be how people have interacted with your… Continue Reading
What is an Audience Persona (AP)? Behind the veneer of 1s and 0s, it's easy to lose sight that at the end of the day; we are communicating and selling to human. But how do you determine what's the right messaging and channel breakdown for faceless online prospects? The simple solution is to create Audience Personas (AP). AP is an… Continue Reading
In order to run Lead Generation Ads, you must first set up your Facebook Lead Form. But creating a lead form wrongly is detrimental, it provides a terrible user experience for your potential prospects, lead… Continue Reading
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