Blog

July 9, 2021

Types of Campaign objective

https://www.youtube.com/watch?v=3ESpe8q8QeU&list=PLvCTcaI5DN3tbLdg_8pdngFhH-lDWK38n&index=4 1 1 1. Click on the “+Campaign” button within the selected business profile. 2 2 The first question asked by Peasy is your campaign objective. Choose your objective from the given options: Note: Bear… Continue Reading

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July 6, 2021

Managing your leads

Running a lead generation campaign can be frustrating as there are little nuances that need to be taken care of. You have to collate all leads from multiple sources, for instance, Facebook ads, your website,… Continue Reading

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July 6, 2021

What are custom audience and lookalike audience

Facebook and Google have these powerful features called custom audience and lookalike audience. The features allow you to use a list of customers that you currently have. Consider that you have a list of your… Continue Reading

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April 5, 2021

What is media planning and pre campaign research. Creating campaign based on your targeting plan, while avoiding common pitfalls.

“If you fail to plan, you are planning to fail” Benjamin Franklin Campaign planning is the difference between running a successful campaign and throwing darts in the dark, media planning and pre campaign research is an integral process before running any campaign. There is a lot that goes into campaign planning, determining a sizable audience pool, knowing how to split… Continue Reading

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April 5, 2021

Understanding and setting up your sales pipeline in Lead Status

Mark Complete Previous Lesson How to apply for WhatsApp Business API Back to Course Online to Offline Sales and Marketing for Real Estate Industry Continue Reading

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April 2, 2021

Updating your lead status on Peasy to improve lead quality

Here's the dilemma; unlike e-commerce - your transaction happens offline. Away from Google, Facebook and Instagram's tracking capability. But you are using online channels to generate leads, how then can these online channels be capable… Continue Reading

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April 2, 2021

Finding and Fixing Leakages on your Campaign Funnel

  You're feeling a tad bit unwell. For precautionary sake, you paid a visit to the local clinic. You're ushered into the doctor's room. She doesn't speak a word, never ask any question to diagnose… Continue Reading

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April 2, 2021

How to create custom and lookalike audience based on your existing customers

This sections aims to teach you what and how to create a custom and lookalike audience based on your existing customers What is a custom audience? A custom audience is an audience list based on customers or prospects who has interacted with your business one way or the other. This custom audience can be how people have interacted with your… Continue Reading

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