This is the exciting bit, you have your Facebook Ad Account setup, you have your Lead Form setup, now it's time to create your first Lead Generation campaign! Creating a Lead Generation campaign on Facebook… Continue Reading
Why Alignment Is Necessary Marketing cannot generate quality leads without continuous and instaneous feedback from sales. Since sales activities happens offline, if Marketing can't tell which lead converts, and which leads are disqualified - how can they refine their campaign's targeting to generate better quality leads? Lead Nurturing is a shared activity. Most leads do not convert after one phone… Continue Reading
Predictable Marketing What if I tell you there's a way to get more leads at lower cost? Interested? The key to achieve that is to understand Google, Facebook and Instagram's revenue model. Fundamentally, ads are bidded by competiting advertisers. For example, if there are 2 advertisers competing for my attention on Facebook and advertiser A bid USD 0.5 while advertiser… Continue Reading
What does digital marketing and ice cream truck have in common? Buying an online ad is a lot like running an ice cream truck. Like any business, your objective is to increase sales volume and maximize profit. One way to do that is to reduce cost, and as an ice cream truck - one of your primary cost are petrol… Continue Reading
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