March 4, 2023

What’s the Difference between WhatsApp Business and WhatsApp API

WhatsApp Business and WhatsApp API are two different products offered by WhatsApp for businesses to communicate with their customers. WhatsApp Business Free to useMobile application for small and medium-sized businessesProvides a simple interface for businesses to connect with their customers on WhatsAppFeatures include:Have your own business profileSend and receive messagesIntegrate with Facebook CatalogUse quick replies and automated messagesAccess basic metrics… Continue Reading

December 28, 2022

How To Validate Your Sales Pitch Using A/B Test With Peasy Sales?

What Makes A/B Testing Easier with Peasy Sales? In the previous article, we have discussed on the importance of A/B testing on your sales pitch. Now that you know the value of A/B testing on your sales pitch, we will show you how to do that easily and fast with Peasy Sales. With Peasy, you can do the 3 items… Continue Reading

December 7, 2022

Why are the Custom Audience (CA) and Lookalike Audience (LAL) created by Peasy different?

What makes Peasy different from Facebook? Both Peasy and Facebook serves the same functionality and purpose for Custom Audience and Lookalike Audience. But what makes Peasy different compared to Facebook.Easily Create Custom Audience and Lookalike… Continue Reading

November 18, 2022

How to nurture leads at scale

How to nurture B2B leads at scale Problem: My sales team is wasting too much time calling leads that are not ready to buy OK, now that your chatbot is producing plenty of qualify leads; what do you do with them? You can't pass Marketing Qualified Leads to your sales team, they will be inundated with nurturing and educating prospect… Continue Reading

October 30, 2022

How to generate high quality B2B leads at scale

Problem: Choosing between expensive or low quality leads   B2B marketing practitioner are stuck in a false choice, they believe they must either choose between high volume, low quality leads at low Cost Per Lead (CPL) OR low-volume, high quality leads at high CPL.  Neither is a good solution.Customers doesn't wake up one day with an immediate realization that they want… Continue Reading

May 7, 2021

Effective ways for car workshops to get and retain more customers online

Automotive businesses don’t really make a lot of money from selling cars as the profit margin is very small. Most automotive businesses make money from selling car parts and servicing cars. In 2020, while properties… Continue Reading

May 7, 2021

Proven methods to recruit high-performing direct sales agents online

A direct sales business is any form of business that distributes their products to consumers through their agents who work based on commissions. As these agents are not the employees of the business owners, instead of getting a fixed amount of salary every month, they earn a commission for every sale they make.  Issues faced by direct sales businesses and… Continue Reading

April 5, 2021

The importance of proper Pixel Event setup and Event Flow.

We have consulted many property developers and agents alike, and as observed, we’ve understood that the common mistake that they make is that they don’t have a proper Event Flow setup or their event setup is wrong in the sense that they trigger the wrong signal or they are not tracking the right thing (even worse, the combination of both).… Continue Reading

April 2, 2021

Optimizing your Facebook Lead Form

Very much like everything else in Digital Marketing, your Facebook Lead Form's can be optimized. Why do we say this? Much like what we shared in our previous lesson on how to create Lead Form's,… Continue Reading

April 2, 2021

Optimizing your campaign’s creative

Your campaign's creative is the forefront of your product, this is how you capture the attention of potential leads and buyers. But you're left with a question, how does one optimize their creative? When it comes to optimizing your creatives, you generally have to look for 2 things, ad fatigue and effectiveness. Not to be confused with one another as… Continue Reading


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