Business to Business (B2B) is a challenging segment because it is complex to manage each leads to generate sales.It's not as simple as a lead asking a question and we can straightaway sell it. One… Continue Reading
Have you ever answered the lead's questions, given a presentation and assisted the lead in understanding the solution we offer, but at the end of the story, they didn't even buy. We have spent days… Continue Reading
Problem: Choosing between expensive or low quality leads B2B marketing practitioner are stuck in a false choice, they believe they must either choose between high volume, low quality leads at low Cost Per Lead (CPL) OR low-volume, high quality leads at high CPL. Neither is a good solution.Customers doesn't wake up one day with an immediate realization that they want… Continue Reading
This article is part of our B2B sales and marketing strategy series. Find other relevant articles below. Why B2B Sales are complex and time-consuming? Unlike other categories, B2B sales cycle are comparatively longer. Gaining a… Continue Reading
Your sales team seems less enthusiastic when making calls or doing sales these days. They don’t look excited, full of motivation and drive. They even seemed to be just making the calls for the sake… Continue Reading
Every sales manager is aware that in order to get quality sales, they first need a quality lead. But often times, the leads generated never went through any filtering process to distinguish which lead is… Continue Reading
Isn’t it weird? Almost 100 leads a day yet the sales target is nowhere to be reached. As a employer or sales manager, you would be in this dilemma, wouldn’t you? When you ask your… Continue Reading
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