Blog

December 29, 2021

Campaign Performance Report

https://youtu.be/lGqOV12MBN0 Performance Graph & Dashboard No Explanation 1 Audience Segment. Filter the performance graph and dashboard based on one or multiple audience segments. 2 Channels. Filter the performance graph and dashboard based on one or… Continue Reading

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December 5, 2021

Optimizing lead quality

How do you optimize your lead quality with Peasy Optimization is a data driven process, done manually you would need to keep track of various process and have each data point fully updated. But with… Continue Reading

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July 6, 2021

Managing your leads

Running a lead generation campaign can be frustrating as there are little nuances that need to be taken care of. You have to collate all leads from multiple sources, for instance, Facebook ads, your website,… Continue Reading

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May 3, 2021

How to gain promising prospects for automotive

Federation of Motor and Credit Companies Association of Malaysia president Datuk Tony Khor Chong Boon said there was a surge in demand for used cars in the third quarter of 2020. Among others, he attributed… Continue Reading

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April 5, 2021

What is media planning and pre campaign research. Creating campaign based on your targeting plan, while avoiding common pitfalls.

“If you fail to plan, you are planning to fail” Benjamin Franklin Campaign planning is the difference between running a successful campaign and throwing darts in the dark, media planning and pre campaign research is an integral process before running any campaign. There is a lot that goes into campaign planning, determining a sizable audience pool, knowing how to split… Continue Reading

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April 5, 2021

The importance of proper Pixel Event setup and Event Flow.

We have consulted many property developers and agents alike, and as observed, we’ve understood that the common mistake that they make is that they don’t have a proper Event Flow setup or their event setup is wrong in the sense that they trigger the wrong signal or they are not tracking the right thing (even worse, the combination of both).… Continue Reading

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April 5, 2021

Facebook Lead Form and how to get it right

So you’re very much running your lead form campaigns, but yet the results are not satisfactory in the least. You’re running into either one of these issues where you have plenty of volumes and low… Continue Reading

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April 2, 2021

Updating your lead status on Peasy to improve lead quality

Here's the dilemma; unlike e-commerce - your transaction happens offline. Away from Google, Facebook and Instagram's tracking capability. But you are using online channels to generate leads, how then can these online channels be capable… Continue Reading

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April 2, 2021

Optimizing your Facebook Lead Form

Very much like everything else in Digital Marketing, your Facebook Lead Form's can be optimized. Why do we say this? Much like what we shared in our previous lesson on how to create Lead Form's,… Continue Reading

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April 2, 2021

Finding and Fixing Leakages on your Campaign Funnel

  You're feeling a tad bit unwell. For precautionary sake, you paid a visit to the local clinic. You're ushered into the doctor's room. She doesn't speak a word, never ask any question to diagnose… Continue Reading

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