If you are reading this post, you have either considered running Facebook ads, currently doing it, or have already done it previously. I am sure you would or already had these concerns or issues but… Continue Reading
In our previous article, we have established why Custom Audience (CA) and Lookalike Audience (LAL) is a lot more effective than interest-based targeting. But CA and LAL does have it’s own dark twist to it. Think… Continue Reading
Business to Business (B2B) is a challenging segment because it is complex to manage each leads to generate sales.It's not as simple as a lead asking a question and we can straightaway sell it. One… Continue Reading
Have you ever answered the lead's questions, given a presentation and assisted the lead in understanding the solution we offer, but at the end of the story, they didn't even buy. We have spent days… Continue Reading
Problem: Choosing between expensive or low quality leads B2B marketing practitioner are stuck in a false choice, they believe they must either choose between high volume, low quality leads at low Cost Per Lead (CPL) OR low-volume, high quality leads at high CPL. Neither is a good solution.Customers doesn't wake up one day with an immediate realization that they want… Continue Reading
Your sales team seems less enthusiastic when making calls or doing sales these days. They don’t look excited, full of motivation and drive. They even seemed to be just making the calls for the sake… Continue Reading
Every sales manager is aware that in order to get quality sales, they first need a quality lead. But often times, the leads generated never went through any filtering process to distinguish which lead is… Continue Reading
Isn’t it weird? Almost 100 leads a day yet the sales target is nowhere to be reached. As a employer or sales manager, you would be in this dilemma, wouldn’t you? When you ask your… Continue Reading
What is qualification status in contact listing Changes to lead statuses on Peasy is reflected in the targeting profiles in real time. For example, if a lead goes from being New to Disqualified, the lead… Continue Reading
How to Create A Winning Lead Form So you’re very much running your lead form campaigns, but yet the results are not satisfactory in the least. You’re running into either one of these issues where… Continue Reading
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