December 15, 2022

4 Reasons Why Your Facebook Ads Performance Is Declining Gradually

If you are reading this post, you have either considered running Facebook ads, currently doing it, or have already done it previously. I am sure you would or already had these concerns or issues but… Continue Reading

December 1, 2022

Why does my Custom Audience (CA) and Lookalike Audience (LAL) lose effectiveness after some time?

In our previous article, we have established why Custom Audience (CA) and Lookalike Audience (LAL) is a lot more effective than interest-based targeting. But CA and LAL does have it’s own dark twist to it. Think… Continue Reading

November 2, 2022

How to get Quality Leads for the B2B segment?

Business to Business (B2B) is a challenging segment because it is complex to manage each leads to generate sales.It's not as simple as a lead asking a question and we can straightaway sell it. One… Continue Reading

November 2, 2022

3 Ways to Check Quality Level of the Lead

Have you ever answered the lead's questions, given a presentation and assisted the lead in understanding the solution we offer, but at the end of the story, they didn't even buy. We have spent days… Continue Reading

October 30, 2022

How to generate high quality B2B leads at scale

Problem: Choosing between expensive or low quality leads   B2B marketing practitioner are stuck in a false choice, they believe they must either choose between high volume, low quality leads at low Cost Per Lead (CPL) OR low-volume, high quality leads at high CPL.  Neither is a good solution.Customers doesn't wake up one day with an immediate realization that they want… Continue Reading

October 28, 2022

How to motivate your sales team without money?

Your sales team seems less enthusiastic when making calls or doing sales these days. They don’t look excited, full of motivation and drive. They even seemed to be just making the calls for the sake… Continue Reading

October 19, 2022

5 Signs to Identify Disqualified Leads

Every sales manager is aware that in order to get quality sales, they first need a quality lead. But often times, the leads generated never went through any filtering process to distinguish which lead is… Continue Reading

October 18, 2022

Why is my sales team not hitting the targets even with the large number of leads?

Isn’t it weird? Almost 100 leads a day yet the sales target is nowhere to be reached. As a employer or sales manager, you would be in this dilemma, wouldn’t you? When you ask your… Continue Reading


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