Very much like everything else in Digital Marketing, your Facebook Lead Form's can be optimized. Why do we say this? Much like what we shared in our previous lesson on how to create Lead Form's,… Continue Reading
Your campaign's creative is the forefront of your product, this is how you capture the attention of potential leads and buyers. But you're left with a question, how does one optimize their creative? When it comes to optimizing your creatives, you generally have to look for 2 things, ad fatigue and effectiveness. Not to be confused with one another as… Continue Reading
You're feeling a tad bit unwell. For precautionary sake, you paid a visit to the local clinic. You're ushered into the doctor's room. She doesn't speak a word, never ask any question to diagnose… Continue Reading
Targeting foreign buyers can be a daunting task, but do it right and the world is literally at your finger tips. Sure with traditional marketing this is already possible, but in includes plenty collaborations and… Continue Reading
In real estate, targeting local buyers is very much a no brainer, why? Cause it’s the lowest hanging fruit, since well, the targeted buyers have ease of access to the property being sold since they… Continue Reading
This sections aims to teach you what and how to create a custom and lookalike audience based on your existing customers What is a custom audience? A custom audience is an audience list based on customers or prospects who has interacted with your business one way or the other. This custom audience can be how people have interacted with your… Continue Reading
What is an Audience Persona (AP)? Behind the veneer of 1s and 0s, it's easy to lose sight that at the end of the day; we are communicating and selling to human. But how do you determine what's the right messaging and channel breakdown for faceless online prospects? The simple solution is to create Audience Personas (AP). AP is an… Continue Reading
Questions we want to answer during Pre-Campaign Research Which customer segments I can acquire with least cost, time and competition? Which channel (Google/Facebook/Instagram/etc) can I use most effectively to reach these segments? What are their consumer journey? What are their pain point and consideration? What messaging should I use to nudge them towards purchase? What is the most competitive bid… Continue Reading
https://youtu.be/L2xfErC5eHE Rule 1: Upper funnel's volume must exceed those of lower funnel There's a good reason why your funnel is an inverted pyramid. While all of us want more sale; sales volume cannot exceed those… Continue Reading
What do you need before creating a Facebook Pixel You'll need to have admin access to a Facebook Business Manager. If you do not have a Facebook Business Manager, check out our tutorial here. You'll… Continue Reading
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