Blog

March 18, 2022

What is the best/suitable objective for my campaign strategy?

What is the best/suitable objective for my campaign strategy? We recommend our user to use Full Funnel mode and follow the objectives set by AI.If you're using single campaign mode, the risk is on you. The best objective to choose are Lead Generation, Conversion and Traffic. Other objectives, the data is not reliable and cannot help you much. Continue Reading

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March 15, 2022

What is audience overlap and how to fix it?

What is Audience Overlap and How to Fix It? Peasy automatically detects audience overlap between your audience segments. A pop-up will appear when audience overlap is detected. Click on “Fix it” if you want Peasy… Continue Reading

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March 10, 2022

How to create a Traffic Campaign

What do you need before creating a Traffic campaign? Facebook Pixel Installed, you need at least Page View Event to be working Verified Domain What you need to know A traffic campaign works like a… Continue Reading

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December 29, 2021

Understanding your Audience Segment

Understanding your Audience Segment https://youtu.be/gcER5Z3fix4 Audience Segments represent a targeted group of people. Lion share of a campaign's performance depends on how well you isolate and group your audiences together. Good segmentation should strive to… Continue Reading

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December 8, 2021

Creating Campaign using Single Campaign Mode

Single Campaign https://youtu.be/U7cIrJ0OWYE Single Campaign creation is slightly more complex than Full Funnel. Before creating a single campaign, you must understand how your sales funnel influences your campaign objective, population size, geographic location and audience… Continue Reading

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December 5, 2021

How to create a “Clicks” or “Reach & Impression” campaign

https://www.youtube.com/watch?v=XomaT5M5JJQ&list=PLvCTcaI5DN3tbLdg_8pdngFhH-lDWK38n&index=6                Creating a “Clicks” or “Reach & Impression” campaign requires similar steps. In this example, we’ll show you how to create a “Clicks” campaign. You can apply the… Continue Reading

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July 13, 2021

How to create a Messenger campaign

The purpose of  Facebook Messenger:     - drive responses     - incoming messages from potential leads to your Facebook Messenger.  If you want a lot of people to message you on Messenger, inquiring about… Continue Reading

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July 13, 2021

How to create a “Conversion” campaign

https://www.youtube.com/watch?v=tyUHrDda000&list=PLvCTcaI5DN3tbLdg_8pdngFhH-lDWK38n&index=8 Before creating a “Conversion” campaign”, ensure that you have a valid Facebook Pixel with events properly set up across your website. A “Conversion” campaign requires a pixel with a working event. The minimum events… Continue Reading

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July 13, 2021

How to create a “Lead” campaign

https://www.youtube.com/watch?v=E9E3KIHJR30 A “Lead” campaign is a great way to achieve as many high-quality contacts and prospects as possible. Before you can create a Facebook Lead campaign, you must have: 1) the admin access to the… Continue Reading

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July 9, 2021

Types of Campaign objective

https://www.youtube.com/watch?v=3ESpe8q8QeU&list=PLvCTcaI5DN3tbLdg_8pdngFhH-lDWK38n&index=4 1 1 1. Click on the “+Campaign” button within the selected business profile. 2 2 The first question asked by Peasy is your campaign objective. Choose your objective from the given options: Note: Bear… Continue Reading

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