What is Audience Overlap and How to Fix It? Peasy automatically detects audience overlap between your audience segments. A pop-up will appear when audience overlap is detected. Click on “Fix it” if you want Peasy… Continue Reading
Comparison between Full-Funnel and Single Campaign Creation Method Full-Funnel Single Campaign Summary Automatically creates one to multiple full-funnel campaigns (from awareness to conversion) based on your current sales funnel. Peasy automatically selects the campaign objectives… Continue Reading
Prerequisites before creating a campaign: A data-loaded business profile Click here to learn more about creating a business profile in Peasy. Please wait at least 24 hours after creating your business profile, before creating your… Continue Reading
Developing your Ad Messaging Peasy automates and simplifies 3 out of 4 critical components of a campaign for you. Our AI recommends the ideal audience, channel and bid for your campaign. Messaging is the last… Continue Reading
Understanding your Audience Segment https://youtu.be/gcER5Z3fix4 Audience Segments represent a targeted group of people. Lion share of a campaign's performance depends on how well you isolate and group your audiences together. Good segmentation should strive to… Continue Reading
Single Campaign https://youtu.be/U7cIrJ0OWYE Single Campaign creation is slightly more complex than Full Funnel. Before creating a single campaign, you must understand how your sales funnel influences your campaign objective, population size, geographic location and audience… Continue Reading
https://youtu.be/LZ05-gE8DYY Select “Full Funnel”. Press enter or click next to continue. https://youtu.be/LZ05-gE8DYY Type in your campaign name This is merely an identification visible to only you alone, not visible to your audience. At least 10… Continue Reading
https://www.youtube.com/watch?v=3ESpe8q8QeU&list=PLvCTcaI5DN3tbLdg_8pdngFhH-lDWK38n&index=4 1 1 1. Click on the “+Campaign” button within the selected business profile. 2 2 The first question asked by Peasy is your campaign objective. Choose your objective from the given options: Note: Bear… Continue Reading
https://youtu.be/L2xfErC5eHE Rule 1: Upper funnel's volume must exceed those of lower funnel There's a good reason why your funnel is an inverted pyramid. While all of us want more sale; sales volume cannot exceed those… Continue Reading
In order to run Lead Generation Ads, you must first set up your Facebook Lead Form. But creating a lead form wrongly is detrimental, it provides a terrible user experience for your potential prospects, lead… Continue Reading
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