Astonishingly, digital marketing has a high percentage of 60% effective result compared to traditional marketing in many possible ways when it comes to high potential and the right customers.
Only you as marketer can implement an idea that leads to positive results by creating a good content marketing campaign.
Here, we are going to list down 5 reasons why digital marketing is better than traditional marketing. At the end of this post, you will get the insight on how to have a clear understanding on the huge gaps on both between digital marketing and traditional marketing and get you to the path that you want to reach in your plan.
Unlike digital marketing, traditional marketing has very little interaction between the end customers. For instance, TV and newspapers are traditional marketing, or maybe billboards. These marketing do not interact with its viewers. But, digital marketing is about getting online between all parties.
Clearly traditional marketing has very little interaction between the company and the customers, but unlikely for digital marketing. For example, traditional marketing is mainly about providing information without any interaction or engagement, meanwhile digital marketing does interact and engage with its customers through messaging, email or any social media platforms. By all means, the digital marketing conveys to the mass number of target and traditional marketing conveys to the target that only we define.
About Costing & Effectiveness
As we know that one of the traditional marketing methods are through newspaper. For example, if you display your ad on the local newspaper, it will be only effective if it is seen by your target audience on the day itself when it gets published. The question is, what are the odds of getting a chance for audience to get to see your advertisement if they miss it on that particular day?
On the following day, week or month, you may want to reach to the viewers again. This means, you will have to create a new print ad campaign. Here is an example, if you want to create and distribute flyers, the investment you are making will be a one time exposure to its viewers. Turning back to digital marketing, the content you create on your website will likely bring more targeted visitors in a long length period of time with no unnecessary cost.
In conclusion, your return on investment depends on your success of your campaign, whether it reaches its goal or not. The idea of this is, would you invest in an advertisement where you pay based on performance or in a uncertain cost newspaper/ flyers ad that is only seen by a limited amount of audience?
Digital marketing allows you to interact directly with customers and has a high level of engagement. But traditional marketing does not do the same, as it remains stagnant in terms of engagement and interaction with customers. In digital marketing, you are able to connect with audience through emails or social media instantly.
In addition, you can also enhance your relationship with your customers by interacting with them through surveys and videos. When you run your business in concurrence with the demands of your customers, your business will be better and this lead you to waste less time by engaging with your customers and puzzle out their problems.
Data & Analytics
In this modern world, you have the ability to track every single thing on your website, for example what your visitor does, if he clicks, the page they go to, where did they come from, the duration on their stay on the page and so on. Unlike traditional methods, you can’t do this through billboards, TV, radio and flyers can you?
Technically here, the more data you have, the faster you understand what your audience does. Next, it allows you to optimise your social media profiles and website to suit your potential customers and it helps you grow out your business more quickly due to the constant “trying an error” processes you go through.
Time Is Priceless
Digital marketing is to initiate, run and implement in the easiest possible way so it is time and staff effective, compared with traditional marketing. For your information, the tools for digital marketing run automatically and it also have a drag and drop interface where it allows you to build landing pages, email and social campaigns with no technical or design expertise needed. In this matter, it makes your job easier, for example if, you may set up your own email marketing for your business easily within a very short time. In a couple of minutes, autoresponder can be set up by you to generate an email marketing list for your precious business.
Sums up all the reasons, if you want to play with the big boys, level up your local or international business, digital marketing is the best place to be at! Unless your business is more likely to be small normal shop in your town, you don’t have to worry about choosing the right marketing channels as all of the options should work if you get it done right!