How to create a Click Campaign

Click on “+Campaign”

A Click campaign can be made given 2 different scenarios.

When you select a Full Funnel strategy, you may be recommended to create a Click campaign depending on what Peasy understands of your business.

But if you want to run a Click campaign, select the Single Campaign Strategy.

Select Clicks to create a Click Campaign

Enter the name of your Click Campaign

Please tell Peasy how long you would like to run your campaign

Please specify your campaign budget, the budget has to be more than the minimum stated by Peasy. This budget is based on the duration of the campaign and the minimum spend of respective channels.

Tell Peasy your campaign KPI, but do note that this is not a hard number as Peasy will strive to achieve the best result based on estimates and prediction. This however tells Peasy what strategy to employ during the duration of the campaign.

Specify the target location of your campaign. The location targeting should be based on areas which you can serve, it is recommended that you do not limit your location targeting to immediate areas. If you are able to serve customers on a state level or even country level, it is best to target along those lines in order to not limit the campaign performance.

Based on your duration and campaign budget, the number of recommended Audience Segments may vary.

For more information and best practices, please click here


Upload your creative and insert your ad copy, set your CTA and assign audiences to respective creatives. You will need to have all creatives configured fully before you are able to deploy the campaign. Failing to do so will result in your being unable to click on the “Save & Publish” button.

Please change the URL as well to where you would like to direct potential customers to as well.

For more information on how to upload creatives, click here

Once everything has been configured and you are satisfied, click on “Save & Publish” if you would like to set the campaign live.

If you want to revisit and edit at a later time, click on “Save”.

Do note that your configuration must be complete in order for these buttons to be active, failing to do so will have these buttons grayed out (inactive state)


I do not have a website, can I use a click campaign? #

Provided that you can land someone to anywhere outside of Facebook then yes you can. However you cannot land people to your Facebook page.

I have a Shopee/Lazada shop, can I use a click campaign? #

Yes, you can land people onto your store page.

How can I use Google Display Ads in my click campaign? #

Create a click campaign as per usual and ensure that the channel split includes Google Ads.

What is the difference between a click and traffic campaign? #

A click campaign requires no further configuration as all it requires is a URL for those who sees your Ads to land on, it is purely based on Link Clicks.

A traffic campaign requires further configuration such as the installation of a Facebook Pixel onto your website, this would mean that you cannot land those who sees your Ads onto websites that you do not own such as Lazada or Shopee. You will also need to register the Domain for your Facebook Pixel. A traffic campaign is based on Landing Page View which is why a Facebook Pixel is required.

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Updated on October 3, 2022

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