How to Create a new campaign

Pre-requisites #

  1. You have setup your Business Profile. If you’re using Peasy as a paid subscription users, please wait at least 24 hours after Business Profile setup before creating your first campaign. Peasy will analyze your past campaign data to personalize your audience recommendations.
  2. Ad images and copywriting. Supported creative format and required copywriting can be found here.
  3. Sufficient credit to pay for your Facebook/Google Ads. If you’re using Peasy as a paid subscription users, ensure your Facebook/Google Ad Account has a valid payment method. If you’re using Peasy Prepaid, please ensure that your wallet balance is equivalent or higher than your campaign budget.
  4. If you want your ads to generate new sales lead for your business, please create your Facebook Lead form.
  5. Recommended but not necessary. Upload existing customer contacts, Peasy will automatically create, manage and configure your campaigns to use CA & LAL. CA & LAL are proven to improve your campaign performance while reducing cost.
  6. Recommended. Please perform the instruction from your laptop or desktop

Instructions #

You can create a Facebook, Instagram and Google campaign using 2 different methods in Peasy.

  1. Full Funnel Campaign. The easiest and simplest way to create effective and result-proven ads. Suitable for new and intermediate users. Peasy will automatically create one to multiple campaigns, develop the entire funnel strategy and automatically select the appropriate campaign objective for you. Follow the instructions  here to create campaigns using the Full Funnel Method.
  2. Single Campaign. Meant for advanced users who understand audience population, campaign objectives and channel budgeting. Do note that picking the wrong objectives and population can lead to over-spending or poor campaign performance. Follow the instructions here to create campaigns using the Single Campaign method.

FAQ #

What are the in-depth difference between Full Funnel and Single Campaign creation methods? #

Full-Funnel Single Campaign
Summary
Automatically creates one to multiple full-funnel campaigns (from awareness to conversion) based on your current sales funnel. Peasy automatically selects the campaign objectives and budget split between campaigns.
Automatically create a single campaign based on user-selected campaign objective and budget.
Suitable for
Novice user. You can’t go wrong selecting full-funnel, just answer a couple of easy questions and Peasy will do the rest.
Expert user. Meant for users who know and want to achieve a very specific target, with far more control.
Number of campaigns created
May create up to 3 campaigns with different objectives. If your current sales funnel does not have sufficient conversion funnel to achieve your sales target, Peasy will automatically create awareness and consideration campaigns for you.
1 campaign, using the campaign objective you have selected.
Campaign objective.
Automatically determined by Peasy.
Users can choose from awareness, clicks, traffic, reply, lead, engagement and conversion. Picking the wrong objective can lead to over or under spending. Click here to learn more about campaign objectives.
Campaign budget
Users can choose to either set the budget, in which Peasy will calculate the estimated sales volume. Or users can set the sales target and Peasy will calculate the necessary budget required to achieve the target.
Users set the budget and Peasy will calculate the projected view/clicks/traffic/replies/leads/conversion/engagement.
Automatic segment’s population.
Peasy will automatically calculate the required audience population size required to achieve your target.
Users will have to manually adjust the campaign’s target location, and review the recommended audience to achieve the required population. If your audience size is too small, your campaign will not spend. If your audience size is too large, your targeting accuracy might suffer. Click here to learn more about audience population size, and its impact on your campaign result.
Custom, lookalike and retargeting audience.
Automatic. Users can choose if the campaign is intended to acquire new or upsell to existing customers and Peasy will automatically include/exclude retargeting, custom and lookalike audience.
Peasy automatically creates the custom, lookalike and retargeting audience but users choose to manually include these audiences in their campaign’s targeting.
Inter-campaigns budget split.
Peasy automatically adjusts the budget split between your awareness, consideration and conversion campaigns.
User creates multiple separate campaigns and optimizes the budget between these campaigns manually.
What-if scenario forecasting and planning.
Not supported.
Users can try multiple different scenarios by changing the campaign’s duration and budget, and examining Peasy’s forecast and recommendation.
Similarity.

a. Automatic audience recommendation. Peasy automatically creates interest-based audience segments.

b. Automatic audience’s budget and bid recommendation. Peasy set the budget split between each segment, and the most optimum-yet-competitive bid for each segment.

c. Result forecast. What your campaign will achieve if you accept the recommendations.

d. Audience overlap detection and prevention. Automatically detect targeting overlap, and merge segments if necessary. Click here to learn more about audience overlap and its impact on your campaign.

e. iOS segmentation. Apple has enforced privacy protection which will adversely impact campaign attribution accuracy and targeting. Peasy automatically creates separate adset for iOS and non iOS audiences, minimizing the impact on your overall campaign performance.

f. One-click campaign deployment. Peasy automatically setup your campaign across Facebook, Google and Instagram in a single click.

g. Automatic bid, budget, audience and channel optimization. Peasy continuously monitor your campaign performance, perform necessary split-testing and optimization.

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Updated on October 3, 2022

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