How to drive sales easier and faster during the seasonal promotion period using Whatsapp broadcast? #
During peak seasons (Ramadan, Christmas, 11.11 sales, etc.), you need a fast and effective way to reach customers. WhatsApp Broadcast is the best tool because it delivers personalized promotions directly to your customer’s phone.
What Broadcast Can do for Me:
Use WhatsApp Broadcast for seasonal promotions
Encourage repeat orders from loyal customers
Offer first-time discounts to attract new buyers
Automate sales with WhatsApp chatbot
Always use a single button in your template message (PZ:[Account Code]) to trigger your automated chatbot for sales and support. Refer our manuals below on how you can get your Peasy Account Code.
Cost & Benefits: Acquiring Repeat Customers #
One of the biggest advantages of personalized promotions is that they reduce customer acquisition costs while increasing repeat sales.
Customer Type | Acquisition Cost | Sales Potential | Cost Efficiency |
New Customer | Paid ads, high discount offers | May only purchase once | High cost per acquisition |
Repeat Customer | Low-cost WhatsApp broadcasts (RM0.45 per message) | Likely to make multiple purchases | Higher lifetime value, lower cost per order |
a. Encouraging repeat sales from my loyal customers. Why are repeat customers more valuable? Because, it can:
- Higher Lifetime Value (LTV) – Repeat customers spend 33% more per order compared to new customers. Over time, they generate more revenue.
- Lower Cost of Retention – It costs 5-7 times less to retain a customer than to acquire a new one.
- More Likely to Engage with Promotions – Repeat customers are 3 times more likely to respond to WhatsApp broadcasts and exclusive offers.
- Free Word-of-Mouth Marketing – Happy repeat customers become brand advocates, referring friends and family.
b. Converting new sales from my non-customers is still important as it can:
- Expands Your Customer Base – New customers replace churned customers and help your business grow.
- Increases Brand Awareness – Reaching new customers spreads your business to different audiences.
- Opportunity to Convert into Repeat Customers – If you impress new customers, they’ll return and become loyal.
How to broadcast on Peasy Sales? #
There are 3 main steps to do broadcast on Peasy. These steps are similar across for all type of businesses. Click each link below for guidance:
Best Practices #
Identify Your Regular Customers #
Before sending a WhatsApp broadcast, import and categorize your customers in Peasy for better targeting. Below is a breakdown of how different types of retail businesses can segment their customers based on their behavior and location.
Identifying Regular Customers Based on Business Type & Location #
Retail Type | Customer Segments | Example Customer Behavior | Best Promotion Type |
| Shoppers who visit frequently | Window shop & buy during sales | Early access to sales, VIP previews |
| Nearby residents | Buy groceries & essentials weekly | Loyalty discounts & bundle offers |
| Working professionals | Buy shoes every 6-12 months | Exclusive trade-in deals, Limited-time discounts |
| Gamers & hobbyists | Buy latest gaming accessories & merchandise | Pre-order bonuses, Member-only discounts |
| Tourists & visitors | Buy souvenirs for friends & family | Special holiday bundles, Free wrapping service |
Once you have identified your regular customers, the next step is to import their contact information into Peasy and assign relevant tags for easy segmentation in future promotions.
How to Grow My Customer List for Future Promotions? #
The more customer data you collect, the better you can personalize offers and increase repeat sales! If you’re just starting or need more contacts, try these creative ways to build your customer database.
Click here to learn more on how to encourage more walk-ins customers.
Customer Type | Creative Way to Collect Contacts | Why It Works? | Example Offer/Message |
Walk-in Customers | QR code at checkout for instant WhatsApp opt-in | Encourages direct engagement | “ |
Loyal Customers | Offer a membership card with WhatsApp opt-in | Builds repeat customers | “ |
Online Shoppers | Pop-up on website offering WhatsApp-exclusive deals | Converts online visitors to WhatsApp contacts | “ |
Event Attendees | WhatsApp registration for store events | Builds an engaged audience | “ |
Social Media Followers | Instagram & Facebook stories with WhatsApp link | Converts followers to buyers | “ |
Scan & join our VIP WhatsApp list for 
Join our 
WhatsApp Exclusive! Click to claim 
RSVP via WhatsApp & get a 
DM us ‘VIP’ on WhatsApp for a secret Encouraging Repeat Sales from Loyal Customers #
WhatsApp Promotion Strategies for Retail Sales #
Click here to know how to get your shop code. #
Audience | Promotion Strategy | Example Template Message | Button (CTA) |
Existing Customers | Early access sale | “Hi [Name]! | PZ:[Shop Code] |
Loyal Customers | VIP discount | “Hey [Name]! | PZ:[Shop Code] |
New Customers | First-time discount | “ | PZ:[Shop Code] |
Seasonal Buyers | Holiday flash sale | “ | PZ:[Shop Code] |
Cart Abandoners | Recover lost sales | “Hey [Name]! | PZ:[Shop Code] |
Welcome to [Store Name]! Here’s 
HOLIDAY SALE is here! 
You left something in your cart! Complete your purchase now & get Converting New Sales from Non-Customers #
Attracting new customers is all about reducing friction – make it easy, appealing, and risk-free for them to buy!
How to Convert New Customers Faster? #
Give a First-Time Buyer Discount – A small incentive removes hesitation. Simplify the Ordering Process – One-click order via WhatsApp chatbot. Create a “Try Before You Buy” Offer – Free sample, cashback, or trial deals.
Quick Checklist Before Broadcasting Your Promotion #
Before sending out your WhatsApp broadcast, make sure you have everything prepared!
Checklist Item | Details |
Audience – Customer Contact & Segmentation | Ensure your customer list is well-organized. Segment based on behavior, such as repeat buyers, discount seekers, or festive shoppers. |
When to Broadcast | Identify the goal of your broadcast. Example:
|
Template Message | You can use Peasy’s default template message or create your own. |
Peasy Wallet | Check your Peasy Wallet to ensure sufficient credit balance before broadcasting. Click here to know more. |
