Campaign’s Predicted Result and Cost

What's in the screen of Peasy Campaign Manager? #

  1. Historical metric breakdown. If this is a new campaign, the graph will show the estimated campaign results over the campaign period. If this is an active campaign, the graph will show the actual and estimated results over the campaign period.
  2. Click on either of legends to hide or show different series.
  3. Cost comparison. Will compare this campaign’s CPX against past campaigns and other Peasy users with similar business and campaigns.
  4. Volume Comparison. Will compare this campaign’s volume against your past campaigns and other similar Peasy user’s campaigns volume within the same campaign duration.
  5. Prediction. Will summarize the campaign’s predicted volume and CPX over the campaign period.
  6. Start date. The campaign’s start date. Start date must either be today or later. You cannot change the start date once the campaign is published. Changing the campaign duration will influence the campaign’s required minimum budget. When using Single Campaign and your campaign is still unpublish, we recommend that you click on the “Recommend Audience” each time after changing the campaign duration.
  7. End Date. The campaign’s end date. End date must be at least 4 days from the start date. Changing the campaign duration will influence the campaign’s required minimum budget. When using Single Campaign and your campaign is still unpublish, we recommend that you click on the “Recommend Audience” each time after changing the campaign duration.
  8. Budget. The campaign’s lifetime budget. You cannot publish the campaign if the amount is less than Facebook & Google’s required minimum budget. When using Single Campaign and your campaign is still unpublish, we recommend that you click on the “Recommend Audience” each time after changing the campaign duration. Click here to learn more about optimizing your campaign’s budget.
  9. Target. Increase the target if you like Peasy to bid and spend more aggressively.

FAQ #

How does Peasy predict my campaign's return and cost per X? #

Peasy generates estimates and predictions based on analysis of industry based data and your historic data if available.

What are the two benchmark graph in the campaign details screen? #

CPA Comparison Graph (Cost)

Will compare this campaign’s CPX against past campaigns and other Peasy users with similar business and campaigns.

Sales Volume Comparison Graph

Will compare this campaign’s volume against your past campaigns and other similar Peasy user’s campaigns volume within the same campaign duration.

How can I change my campaign's duration or budget? #

To change campaign’s duration:

  1. In your Peasy Dashboard, go to Campaign List.
  2. Select Status. Choose the status where your campaign are.
  3. Click on three dotted line and click edit.
  4. Click on the end date.
  5. Pick the date.
  6. Click Recommend Audience button.

To change budget:

  1. Go to Campaign List.
  2. Select status. Choose the status where your campaign are.
  3. Click on three dotted line and click edit.
  4. Click and edit on the budget.
  5. Click Recommend Audience button.

Please refer to the images and video below:

Why does the minimum budget change whenever I change the campaign duration? #

The minimum budget change according to the duration because Peasy predict how much you need to achieve the result based on your KPI in the duration you wanted.

I want to launch/resume an old campaign, but I can't change the start date #

The start date is in the past. You can only change the end date.

I want to launch/resume an old campaign, but Peasy is suggesting an astronomical minimum budget #

Peasy predict how much you need to achieve the target based on the time now. What event involved in during the duration now also been considered by Peasy AI in the alogirthm.

Common Error Messages #

Authorization timeout #

Please sign in to Peasy again.

Oops! An error has occurred #

  1. Please refresh the page.
  2. Try again to confirm what you are doing wrong.
  3. Change accordingly.

Campaign budget should be greater than minimum budget X #

Please fill in the minimum budget according to Peasy recommendation. Peasy predict realistic budget to achieve your target during the duration you choose.

Start date in the past can't be changed #

You can only change the End Date and change it to the date in the future.

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Updated on October 3, 2022

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